PRIVACY POLICY
Last Updated: 24/11/2025
PremiumElectronics ("we", "us", or "our") operates the website premiumelectronics.ie (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site or make a purchase from us.
We are committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR) and Irish data protection law.
1. WHO WE ARE
Business Name: PremiumElectronics
Business Type: Partnership
Address: 70 Cluain Ailbhe, Clane, Co. Kildare, W91 T8NT, Ireland
Contact Email: [email protected]
2. WHAT INFORMATION WE COLLECT
2.1 Information You Provide to Us
When you place an order on our Site, we collect the following personal information:
Name - To identify you and personalize communications
Email address - To send order confirmations, shipping updates, and respond to enquiries
Delivery address - To ship your products to you
Contact telephone number - To contact you about your order or delivery if necessary
Payment information - Processed securely by Stripe (we do not store your credit card details)
2.2 Information Automatically Collected
When you visit our Site, we automatically collect certain information about your device and browsing activity, including:
Device Information: IP address, browser type and version, time zone setting, operating system
Browsing Information: Pages you view, products you browse, referring website, date and time stamps
Cookies: Small data files stored on your device (see Section 5 below)
This information is collected to help us improve our Site, prevent fraud, and understand how customers use our online store.
3. HOW WE USE YOUR INFORMATION
We use the personal information we collect for the following purposes:
3.1 To Fulfil Your Orders
Process and complete your purchases
Arrange shipping through An Post
Send order confirmations and shipping notifications
Provide customer service and respond to your enquiries
3.2 To Communicate With You
Send you important updates about your order
Respond to your questions and requests
Contact you about delivery issues or product availability
3.3 To Improve Our Service
Analyze how customers use our Site
Identify and fix technical issues
Improve our product offerings and website experience
3.4 To Prevent Fraud and Protect Security
Screen orders for potential fraud or risk
Protect our business and customers from security threats
Comply with legal obligations
3.5 For Marketing (With Your Consent)
In the future, we may send promotional emails about new products, special offers, or other information we think you may find interesting. We will only do this if you have given us explicit consent to receive marketing communications. You can withdraw your consent at any time by clicking the unsubscribe link in any marketing email.
4. LEGAL BASIS FOR PROCESSING YOUR DATA
Under GDPR, we process your personal data based on the following legal grounds:
Contract Performance: Processing is necessary to fulfil our contract with you when you place an order (Article 6(1)(b) GDPR)
Legal Obligation: Processing is necessary to comply with Irish tax and accounting laws (Article 6(1)(c) GDPR)
Legitimate Interests: Processing is necessary for fraud prevention, security, and improving our services (Article 6(1)(f) GDPR)
Consent: For marketing communications, we will only contact you if you have given us explicit consent (Article 6(1)(a) GDPR)
5. COOKIES
5.1 What Are Cookies?
Cookies are small text files that are placed on your device when you visit our Site. They help our Site function properly and provide us with information about how you use it.
5.2 Types of Cookies We Use
Essential Cookies (No Consent Required)
These cookies are necessary for our Site to function properly. They enable core functionality such as:
Shopping cart functionality
Secure payment processing
User session management
Platform Cookies
Our Site is hosted on BigCartel, which may place cookies to:
Track your browsing session
Remember items in your shopping cart
Provide basic analytics about Site usage
Payment Processing Cookies
Stripe, our payment processor, uses cookies to:
Process payments securely
Prevent fraudulent transactions
Comply with payment card industry standards
5.3 Managing Cookies
You can control and manage cookies through your browser settings. However, please note that blocking or deleting essential cookies may prevent you from using certain features of our Site, such as completing a purchase.
To learn more about cookies and how to manage them, visit: www.allaboutcookies.org
6. HOW WE SHARE YOUR INFORMATION
We do not sell, rent, or trade your personal information to third parties. We only share your information with trusted service providers who help us operate our business:
6.1 Service Providers
BigCartel (E-commerce Platform)
Hosts our online store
Stores order and customer data on secure servers
Privacy Policy: https://help.bigcartel.com/privacy-policy
Stripe (Payment Processor)
Processes credit and debit card payments securely
We never see or store your full card details
Privacy Policy: https://stripe.com/privacy
An Post (Shipping Carrier)
We share your name and delivery address to ship your orders
Privacy Policy: https://www.anpost.com/Privacy-Policy
6.2 Legal Requirements
We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., a court order, tax authority, or law enforcement).
7. DATA RETENTION
7.1 How Long We Keep Your Information
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Order Information: We retain order details, contact information, and transaction records for six (6) years from the date of the transaction. This is required under Irish tax and accounting law (Section 886 of the Taxes Consolidation Act 1997 and Section 285 of the Companies Act 2014).
Marketing Consents: If you have opted in to receive marketing communications, we will keep your contact information until you withdraw your consent.
Browsing Data: Device and browsing information is typically retained for a shorter period, generally not exceeding 12 months, unless needed for security or fraud prevention purposes.
7.2 Deletion of Data
After the retention period expires, we will securely delete or anonymize your personal information so that it can no longer identify you.
8. DATA SECURITY
We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction.
Security measures include:
Secure Socket Layer (SSL) encryption for data transmission
Secure servers protected by firewalls
Restricted access to personal data (only authorized personnel)
Regular security assessments and updates
PCI-DSS compliant payment processing through Stripe
However, please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
9. YOUR RIGHTS UNDER GDPR
As a resident of Ireland or the European Union, you have the following rights regarding your personal data:
9.1 Right of Access (Article 15)
You have the right to request a copy of the personal information we hold about you.
9.2 Right to Rectification (Article 16)
You have the right to request that we correct any inaccurate or incomplete personal information.
9.3 Right to Erasure (Article 17)
You have the right to request that we delete your personal information, subject to certain legal exceptions (e.g., we must retain information for tax purposes).
9.4 Right to Restrict Processing (Article 18)
You have the right to request that we limit how we use your personal information in certain circumstances.
9.5 Right to Data Portability (Article 20)
You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format.
9.6 Right to Object (Article 21)
You have the right to object to our processing of your personal information based on legitimate interests.
9.7 Right to Withdraw Consent (Article 7)
If we process your data based on consent (e.g., for marketing), you have the right to withdraw your consent at any time.
9.8 Right to Lodge a Complaint
If you believe we have not handled your personal information properly, you have the right to lodge a complaint with the Data Protection Commission (Ireland's supervisory authority):
Data Protection Commission
21 Fitzwilliam Square South
Dublin 2, D02 RD28, Ireland
Phone: +353 (0)761 104 800
Website: www.dataprotection.ie
Email: [email protected]
9.9 How to Exercise Your Rights
To exercise any of these rights, please contact us at:
Email: [email protected]
We will respond to your request within one month. In some cases, we may need to verify your identity before processing your request.
10. INTERNATIONAL DATA TRANSFERS
Your personal information is stored on servers operated by BigCartel. These servers may be located outside of Ireland or the European Economic Area (EEA).
When we transfer your data outside the EEA, we ensure appropriate safeguards are in place to protect your information in accordance with GDPR requirements. BigCartel complies with applicable data protection laws and implements security measures to protect your data.
11. CHILDREN'S PRIVACY
Our Site is not intended for children under the age of 16, and we do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete that information from our systems.
12. THIRD-PARTY LINKS
Our Site may contain links to third-party websites (e.g., social media platforms, payment processors). We are not responsible for the privacy practices of these third-party sites. We encourage you to read their privacy policies before providing any personal information.
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this policy.
If we make significant changes that affect how we use your personal information, we will notify you by email or by posting a prominent notice on our Site.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
14. CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:
Email: [email protected]
Postal Address: 70 Cluain Ailbhe, Clane, Co. Kildare, W91 T8NT, Ireland
We aim to respond to all enquiries within 24 hours during business days (Monday to Friday).
15. YOUR STATUTORY RIGHTS
This Privacy Policy does not affect your statutory rights under Irish and EU consumer protection law. For more information about your consumer rights, visit the Competition and Consumer Protection Commission website at www.ccpc.ie
End of Privacy Policy